Director of Marketing Operations & Strategy

Isaac Rife

Isaac Rife is the Director of Marketing Operations & Strategy of VHHA Solutions. In that role, he leads marketing strategy, brand management, and multi-channel campaigns that strengthen engagement with industry partners, customers, and healthcare providers. His work centers on aligning marketing, data, and technology to grow revenue, improve customer experience, and support the healthcare community.

Before joining VHHA Solutions, Isaac built a broad marketing background across several industries through roles that blended strategy, client management, and hands-on execution. His experience includes serving as marketing manager for a large hotel and conference center and leading projects for a digital marketing agency focused on the building materials sector.

He holds two bachelor’s degrees in Public Relations and Business Management from Virginia Tech, along with a Master of Business Administration (MBA) concentrated in Marketing and Organizational Management & Strategy.