VHHA Solutions - The Meaning Behind The Brand
The healthcare community has changed a lot in the over 40 years since VHHA Shared Services was first established. We’ve also evolved as an organization. We reviewed our name and brand and we decided to rebrand to better represent that evolution and how we serve our hospital members and the greater healthcare community in Virginia. We brainstormed and evaluated numerous names but knew whatever we went with had to represent who we are and what we do.
First and foremost, we are a longstanding division of the Virginia Hospital & Healthcare Association (VHHA). Our relationship with the greater Association is entwined in everything we do and every conversation we have. We knew that needed to remain reflected in the final name.
We are also always looking for innovative solutions to meet the healthcare community’s needs. Be it a product, service, software, or anything in between, our primary mission is to help healthcare providers do what they do with less struggle and more efficiency. Working with them to find solutions is our whole reason for existing.
Putting these two pieces together, we decided on “VHHA Solutions” as the perfect name to represent who we are.
Once we had a name, we started working on a visual representation of that. After many iterations, we created a logo that encompasses all the elements we wanted to represent.
Looking at our new logo, you may first see a table with people around it. We feel this represents our goal of being a connection between healthcare organizations and our partners. We aim to get the appropriate people at the table to create lasting and beneficial relationships.
The “table” in the logo was also created out of artistic interpretations of the more traditional hospital cross. Many people view this cross as a sign for the medical community, and we wanted to represent our core connection to healthcare, without potentially presenting ourselves as a provider. Having this interpretation shows that connection while also the difference and our ability to think differently about items.
Putting all of this together along with the name, we are excited to launch the VHHA Solutions brand. While the look and name may be different, we feel the innermost essence of who we are has not changed. Instead, we’ve changed the visual to match what was already there: member-focused, solutions-driven dedication to improving the delivery of healthcare in Virginia.